Flow is the amount and consistency of traffic coming into your website. Value is the likelihood that the traffic will convert. The flow and value of your website traffic will increase as you earn and maintain a higher ranking in search results on sites like Google, Bing, and Yahoo. SEO is an essential for any business looking to grow.
Okay...it is not really that easy. We collectively create and share about 2.5 quintillion bytes of data every day. Google, and friends, have the monumental task of indexing all of this information so that they can provide the most relevant results to their user's search query. We help you become relevant and stay relevant. This is how we do it:
Content is king in the eyes of the internet. Most websites that don't rank well lack relevant, updated, and valuable content. We work with you to develop and implement an SEO friendly content strategy tailored to your business and brand. We optimize that content through keyword research and implementation, strategical distribution, and authoritative backlinks.
Google, and friends, also use information such as reviews, recommendations, and citations to establish how relevant a business is. When your businesses name, phone number, email, and address are mentioned around the internet search engines recognize you as an authority and will reward you with a higher ranking. We have the tools to get your business linked to by relevant website (which is an upvote for Google). These paired with multiple directories and maps listing your site
Internally, your website should be optimized to help Google, and friends, index your site correctly. These technical optimizations include properly written and up-to-date metadata, clean and correct code arrangement, page-load speed, and mobile responsiveness. A site built by Porter Columbia comes with all necessary technical optimizations included.
An often overlooked aspect of SEO is user experience. It is the most creative part of SEO. The look and flow of your site has a huge impact on a user returning or converting.
Social media sites are where we consume most of our entertainment, however some of these social media site such as Facebook and Youtube are also very power search engines. These platforms can be leveraged to help build online reputation, distribute content, and even effectively advertise your business to your ideal customer.
Search engine optimization takes time... The product of patience is increased lead generation and increased revenue for your business. We provide SEO+ reports at your request. Our reports are built to be clear and easy to understand so that you can rest assured that our SEO+ services are hard at work.